THE SUPERFRUIT


According to ancient Indian mythology, the Indian gooseberry tree was the first tree to be created in the universe.

Considered a divine tree, it is referred to as a ‘care-giver’ and though all parts of the tree are considered beneficial – the magic mainly lies in the fruit. Due to its highly nourishing and nurturing properties, the fruit, which represents ‘the nectar of life’, is often referred to as a mother or nurse. Studies about the beneficial properties of Indian gooseberry can be traced back to ancient medical treatise of the Ayurvedic, Siddha, Unani, Tibetan, Sri Lankan and Chinese systems of medicine. It is one of the most celebrated fruits in the Indian subcontinent and is extensively used because of its many beneficial properties.

The fruit extract is widely used for beauty and health care in the east. Over the past three decades, preclinical studies have validated many of the traditional uses of the Indian gooseberry, and it is now becoming a favourite in the west.


THE SUPERPOWERS


  • One of the highest known natural sources of vitamin C: higher than that of limes & pomegranates, and twenty times the vitamin C found in orange juice.
  • A powerful natural antioxidant, even better than synthetic antioxidants.
  • A rich source of amino acids and minerals such as iron, calcium and phosphorous.

THE SUPERBENEFITS


  • Regarded as one of the best natural beauty and anti-ageing remedies: protects and heals skin, keeping skin looking young and beautiful.
  • Considered a boon for expecting mothers. It is highly nutritious and helps provide relief from pregnancy discomforts such as morning sickness and fatigue while boosting energy and immunity.
  • One of the safest natural ingredients. Known to exhibit various therapeutic, anti-cancer and anti-bacterial properties.